M. Graham & Co.

Repositioning a home-grown brand for accelerated growth

M. Graham & Co. is a local, family-owned business that’s been successfully making artist’s color for more than two decades.  Their artisan approach has helped build a solid reputation and national distribution.  They realized however, that their current marketing efforts were simply not sufficient to advance the company’s future. They turned to East Bank Communications to modernize their approach and accelerate their sales growth.

Our Solution

  • Refocus their brand identity to better communicate that M. Graham makes the best color for artists
  • Communicate the brand story through web and social media outlets preferred by artists
  • Develop a highly targeted advertising campaign to attract new artists
  • Create materials to support retailer efforts at the point of sale

Results

As a result of the rebranding efforts, new website and advertising campaigns,  M. Graham & Co. saw a double-digit growth in sales within the first year.  Additional positive results include:

 

  • 40% growth in site visits for mgraham.com
  • Avg. time per visitor on mgraham.com is 4 min.
  • The Internet ad campaign has delivered 4,385,775 impressions and 2,863 site visits in less than two months.  (while costing less than $4,000)

The Work

  • Internet Advertising 1
  • Internet Advertising 2
  • Website — Home Page
  • Website — Landing Page
  • Website — Color Comparison Tool
  • Website — Product Pages
  • Point of Sale Posters
  • M. Graham Artist Showcase
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  • How we make paint video series
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