The John Ross

Selling high-end condos in a depressed housing market.

The John Ross is a luxury condo building in Portland‚Äôs South Waterfront district. In June 2010 the tax credit-incentives had expired and there were still 18 units left. That’s when they turned to us for help.

Our Solution

  • We created a series of print and internet ads to promote the property.
  • Since there were a limited number of units left, the campaign tapped into the feeling of remorse over missed opportunities.



  • During the slowest selling market in history, these ads helped The John Ross sell 61% of their inventory in the first two months. Within five months, the building was sold out.

The Work

  • Internet Advertising 1
  • Internet Advertising 2
  • Newspaper Ad
  • Newspaper Ad