East Bank Blog
Media Planning in the Age of Programmatic
The addition of Internet to the traditional media mix often presents challenges for advertisers. This new and ever-changing form of advertising represents a sea change in the ways we approach planning and buying. To fully leverage the power of this new medium requires an evolution in how we think about and plan our media buys.... Read MoreRead More
How Does Social Media Affect Your SEO?
For some time now, the relationship between social media and SEO – particularly regarding rankings – has been the subject of considerable discussion and speculation. Several seemingly contradictory statements from official sources at Google and Bing have done little to clarify the matter. The professional SEO community continues to go back and forth over this,... Read MoreRead More
Why Social Media Matters and How to Optimize Your Presence
According to the Harvard Business Journal, consumers now trust a brand’s social media content more than advertising or news articles. This means the impact and reputation of your brand could depend on your social media activity. Scary, we know. While many brands seem to have social media that is as effortless as it is impactful,… Read MoreRead More