Death, Taxes and Channel Surfing.
How are consumers responding to a growing assault of communications? They aren’t. Audiences have evolved into highly skilled message avoiders, experts as squelching out “noise and clutter.”
At East Bank, we don’t believe that noise and clutter build brands. Ideas do. A great idea doesn’t have to muscle its way into an audience’s mind. It simply presents itself. Honestly. And in ways that an audience can relate to without even thinking about it.