M. Graham & Co.

How modernizing their brand articulation and marketing approach helped this manufacturer increase sales and market share.

M. Graham & Co. is a local, family-owned business successfully making artist’s color for more than two decades. Their artisan approach has helped build a solid reputation and national distribution, but as vibrant as their colors were — their approach to marketing was falling flat. M. Graham & Co. turned to East Bank Communications for help.

Objective
Refocus their brand articulation, modernize their approach to marketing and accelerate their sales growth.

Audience
Artists who work in oil color, watercolor, acrylics and/or gauche, as well as fine art supply retailers.

Our Solution

  • Tune their brand identity to better communicate that M. Graham makes the best color for artists
  • Build a website that articulates the brand story and shows the richness and value of M. Graham color through video, photography and the voices of artists
  • Communicate through digital and social media outlets preferred by artists
  • Develop a highly targeted advertising campaign to attract artists
  • Create materials to support retailer efforts at the point of sale

25%

Growth in Sales

9,700

Additional Facebook Followers

2,600

Facings in a Major New Retail Chain