Bring the power of Programmatic Media “in-house”
Put a decade of The Trade Desk® experience and expertise to work for you.
In the world of programmatic media buying, there’s the best — then there’s all the rest. The Trade Desk is the industry’s best buying platform, but not all agencies can meet the minimums or hire the talent needed to run their campaigns. As a result, they are forced into lesser options that deliver inferior campaigns.
East Bank Communications removes this trade-off and offers agencies the ability to improve the campaigns they run for clients, add revenue streams, and improve agency profitability. We act as extensions of your group to provide the guidance, setup, trading optimizations and reporting needed to support your campaign with programmatic media.
See what our clients have to say
Julie JAM Media Solutions - Managing Director“The Eastbank team’s expertise in programmatic advertising was evident from the outset as they understood our unique marketing objectives for the non-profit sector and crafted strategies tailored to our specific needs. What impressed me the most was their ability to make data-driven adjustments in real time allowing us to achieve our planned ROI.”Read more
What’s Available For You
Go beyond beyond banner ads and fuel your success.
While we do not have set minimums, there are minimum spend levels needed to effectively run a campaign. These are determined by the desired campaign scope, scale and KPI’s. Our team can offer guidance on what those levels might be.
We are compensated with a modest trading fee, which is negotiated in advance and added to the media cost for the campaign. Most agencies pass this cost along to their clients, along with a reasonable markup, as it is an essential part of delivering efficient and effective campaigns. Many times, clients find the media savings of using The Trade Desk more than pays for our fees.
No, you do not have to be an agency to work with us. We work with both agencies and clients who manage their advertising activities in-house. However, we do not provide the strategic messaging, creative development and marketing support services that are essential to a well-performing campaign and are the hallmark of a good agency.
We cannot provide direct access to our seat, however, we have created customizable dashboards that allow you to monitor your campaigns daily.
Yes. If you can satisfy the spend minimums to obtain a seat on The Trade Desk, we can offer the same services, while trading for you on your seat. It’s a great way to manage overhead costs and simplify your operations.